FLEXIBLE Communication Matters

My COVID-19 communication plan was a failure this morning.

And your communication plan will probably have short-comings too…because everything is changing so very quickly.

For the next few episodes, I will be sharing the 4 “Fs” of Communication in a time of Crisis (borrowed from Andy Gillam at CommCore).

FLEXIBILITY is the first value. Things will change; you WILL need to alter your plans. And that is why your commitment to communicating on a human level, truly being attuned to the needs of your people, especially matters.

The medium is also important (embrace video!). If your only communication has been a dry e-mail about washing your hands, it is time for an update and a human-centered approach…